I'm very interested in using a MacBook, as it'd be very ideal to work on as I. Going, both are more than capable of meeting their daily needs, and both. I did used to have Windows based pcs, and I can tell you, the bugs I got.
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I really like the usability and continuity across devices.
Most offices are going mobile, so people with iPhones already benefit. What does that in a business sense? I think people are familiar with how MacOS operates as there are similarities and parallels to iPhones.
Granted, they are not identical, but just similar. And while they are not immune, Apple devices seem to avoid crazy viruses and such that Window's seam to suffer from.
I also don't like that Windows now sends a crazy amount of usage details to themselves. With Apple, they make their money from the product. It seems like Windows is adopting the Google approach and making money off of you. This goes much farther than 'they last longer', they may last longer however depending on existing infrastructure it may be a headache to implement. Since they're on windows things like Active Directory integration, MDM, and email may not integrate as seamlessly as you may think and in some cases warrant a redesign or new product purchase. I assume they'll want to build out and enroll machines in Apple's DEP program.
Another aspect is serviceability. This is why Lenovo has a huge market share of business machines, their laptops are serviceable by the IT department themselves. With the new macbooks you'll be sending them off for repair each time anything goes wrong, now we get into backups. How do we back them up so users have data when they go wrong? We cant just pull the hard drives like we could in the windows machines.
Nor can we upgrade the laptops for future proofing with more RAM or bigger faster SSD's, once you buy it, that spec is where it stays until replacement. Is it worth the time and money to offer more expensive less IT friendly laptops? Most likely not at this point. A simple shell script is NOT an enterprise level solution - especially when users are walking around on Wifi. You're betting they stay on the same network, without losing signal, without turning off the computer or shutting it down in the middle of the process and without interrupting the process. On top of that, now you have to create 20 scripts to stagger the time they run so you dont impact the network, and have to script these backup scripts get randomly assigned to people. On top of that there is the management of these backups and integrity verification that they're working etc.